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“8 Proven Tips for Crafting Click-worthy Titles that Rank High on Google” 

 March 29, 2023

Introduction:

As a blogger, you know how critical the title of a blog post is. It is the first thing readers see and plays a significant role in whether they click on your article or not. However, crafting click-worthy titles that rank high on Google is easier said than done. With thousands of blogs and articles being published every day, how can you make yours stand out? In this post, we offer eight proven tips for creating titles that will entice readers, improve your search engine rankings, and ultimately boost your traffic.

Tip 1: Use Strong Words and Creative Phrases

One way to create a click-worthy title is to use strong words and creative phrases. Strong words like “ultimate,” “proven,” and “incredible” grab the reader’s attention and imply that the post contains valuable information. Creative phrases, like wordplay and puns, can also make your title more memorable.

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For example, instead of titling your post “How to Organize Your Closet,” use a phrase like “Closet Clutter? Conquer it with These Clever Tips!”

Tip 2: Make it Descriptive and Specific

Your title should clearly describe what your article is about. Be specific and avoid vague or misleading titles. Don’t trick your audience into clicking on your post.

Instead, describe exactly what readers can expect to learn from your post in your title. For example, “5 Simple Exercises to Get Stronger Abs” or “The Ultimate Guide on How to Start a Successful Business from Scratch” are both clear and specific titles.

Tip 3: Keep it Short and Sweet

Shorter titles are more clickable than longer ones. Google only shows a certain number of characters in search results, so keeping your title under 70 characters can increase the likelihood of it getting clicked on.

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Additionally, shorter titles are easier to consume and quicker to read, which makes them more appealing to the readers. Also, be wary of using clickbait or spammy tactics to create buzz-worthy titles that don’t deliver on expectations.

Tip 4: Use Numbers in Your Title

Using numbers in your title is a great way to capture readers’ attention. Numbers imply a list-style format, which is easy to skim and perfect for readers seeking specific information.

For example, “10 Uncommon Travel Destinations to Visit in 2021” or “7 Hacks to Save Money on Your Grocery Bill” are both effective number-based titles.

Tip 5: Ask a Question

Asking a question in your title can make your readers curious and encourage them to click to find the answer. This tactic is particularly useful in blog posts addressing problems or providing solutions to some questions.

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For example, “How can I Improve My Writing Skills?” or “What’s the Best Time to Post on Social Media?” will make potential readers curious to learn the solution your article provides.

Tip 6: Include Keywords in Your Title

Including keywords in your title can help improve your search engine rankings and make your article more discoverable to people searching for related topics. However, avoid keyword stuffing or overusing keywords, or you may face the wrath of your audience and the search engines.

For example, suppose you’re writing a post about “healthy smoothies.” In that case, an SEO-friendly title could be “5 Delicious and Nutritious Smoothie Recipes for a Healthier You.”

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Tip 7: Test Out Different Versions of Titles

Don’t settle for the first title that comes to your mind. Instead, try to brainstorm and test out different versions by asking for feedback from peers and colleagues, running A/B tests or using online headline analyzer tools.

You may be amazed by the level of difference a slight change in wording or emphasis can make. Test out your titles until you find an improved version of the original.

FAQs

Q1. Can I use emojis in my blog post titles?

Yes, you can. A thoughtful use of emojis can catch people’s attention and add personality to your title. Moreover, emojis can help keep your title brief and enhance its readability.

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Q2. How long should my blog post title be?

Keep your titles between 50 – 60 characters. Google’s latest algorithm update doesn’t cut off long titles anymore, and shorter titles are easier to read and remember.

Q3. Should I capitalize all the words in my blog post title?

No, follow conventional capitalization rules by capitalizing all significant words but not prepositions like “and” or “for.”

Q4. Should I add my brand name to the blog post title?

If your brand name is marketable and relevant to the content of the article, it’s a decent practice to add it. But it is not necessary to do so in every article.

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Q5. Can I use “clickbait” titles?

Of course, clickbait titles can increase clicks. Yet, it would help if you avoided misleading readers with articles not up to their expectation or promises.

Q6. Is it useful to use sensational titles to grab attention?

Sometimes, it can work well to use sensational titles to grab the reader’s attention, but don’t exaggerate the content’s value or accuracy.

Q7. What’s the best time to write my blog post title?

After finishing the article, write your title. You’ll have a better understanding of your content and its main points; hence, it would be easier to draft a creative and accurate blog post title.

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Conclusion

Crafting click-worthy headlines that are also SEO-friendly can seem overwhelming, but it’s an essential step in any blogger’s journey. By applying the eight tips we’ve discussed above and answering the FAQs, you’ll be able to create titles that grab readers’ attention, attract clicks, and rank high on Google. Finally, remember to keep your readers’ expectations in mind and offer valuable content in your article. Don’t forget to include a call-to-action that encourages readers to take the next step.

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