Don’t Just Take Our Word For It: 5 Reasons to Create Video Testimonials 

We’ve all heard it before: testimonials are one of the most effective marketing tools around, particularly when they’re videos. More and more companies are creating video testimonials, but what exactly makes them so effective?

And how can you take advantage of their power to market your business? We’ve put together five great reasons why video testimonials WatchThemLive are powerful, and why they should be part of your overall marketing strategy. Don’t just take our word for it! Learn the facts behind this trend and see what you can do to make video testimonials work well in your business as well as track psychographic segmentation.

1) Video marketing content is the most engaging type of content out there

When it comes to marketing your business, you want to make sure you’re using the most engaging content possible. And when it comes to engagement, video is king. Here are five reasons why you should consider creating video testimonials for your business:

1. People love watching videos.
2. Videos are more engaging than other types of content.
3. Videos can be used to show off your products or services in a way that is more visually appealing than text or images alone.

2) They engage more visitors at every stage in the buying cycle.

A study by Animoto found that videos are particularly useful in the awareness stage when customers are first learning about a product or service.

74 percent of users who watched an explainer-type video about a product then went on to buy it. And HubSpot research shows that using video on landing pages can increase conversions by 80 percent.

3) Video testimonials increase conversion rates by 93%

1. People are more likely to believe something when they see it with their own eyes.
2. A video testimonial is more personal than a written one, and therefore more relatable.
3. seeing is believing—a video testimonial is more convincing than reading about someone else’s experience
4. Video testimonials are a great way to show off your happy customers
5. They add a touch of professionalism to your website

4) 89% of consumers say they trust online video.

That’s nearly 9 out of 10 people! Why not tap into that trust by creating video testimonials for your business? Not only are they incredibly effective, but they’re also easy and affordable to produce. Here are five reasons why you should create video testimonials for your business:

1. People trust them. As we mentioned, video testimonials are incredibly effective because people trust them. 89% of consumers say they trust online video.
2. They’re easy to make.

5) There’s nothing to lose but everything to gain!

1. A video testimonial is more personal than a written one. The customer can see and hear the sincerity in the person’s voice, which goes a long way.
2. A video testimonial is more believable than a written one. potential customers are more likely to believe what they see and hear than what they read.
3. A video testimonial is more likely to be shared than a written one.

Conclusion

Video testimonials are an amazing tool to help support your brand and spread the word about your products or services. Testimonials also help build trust with your audience, since it shows that you have satisfied customers that stand behind what you’re selling or have to offer them.