New product launch events are a significant opportunity for any business or industry to promote its brand and services. From the initial stages of devising the product to various levels of growing anticipation, and ultimately the strategy of the product launch event itself, it involves a lot of hard work, tactics, and endeavors to make it a prosperous affair.
To make it simpler to understand, we’ve compiled the most significant product launch events that created a buzz among the audience, let’s have a look at them;
- Google First Virtual Launch Night In
Google made its newest product announcements at its very first virtual-only product launch, Google Launch Night In.
Amid various restrictions during the COVID-19 lockdown, Google turned toward conducting a virtual live-stream event on YouTube.Google announced the advent of the latest flagship series phone, the Pixel 5, new Chromecasts, Nest Audio smart speakers with an excellent quality pre-recorded video.
One benefit of broadcasting a pre-recorded video is that you can correct the errors or glitches that occur with your products, eliminating any chance of humiliation when introducing a new product in front of a wide spectrum of live audiences. It is an approach many tech giants use, which provides a seamless and good-quality event, free from technological challenges.
- Apple’s Product Launch
We all know that Apple is a highly popular brand regarding product launches.
Apple had already shifted its June Worldwide Developers Conference (WWDC20) to a virtual event. Therefore, when it was time for the official product launch in October, Apple was sure that the virtual product launch event would be a victory.
The Apple Event launched the new iPhone 12, wireless chargers, and HomePod mini smart speaker through a pre-recorded, hour-long portion that went live on its website and YouTube.
While the virtual event was being live-streamed, CEO Tim Cook and his speech played a vital role in the event. Although his speech was pre-recorded it still created the same excitement and atmosphere of their popular product launches.
- Volkswagen Virtual Auto Show
Amid many product launches being canceled or avoided due to the restrictions of the global pandemic, Volkswagen too encountered several challenges like other car companies: but Volkswagen preferred adopting a virtual venue rather than canceling the product launch event.
Fortunately, the inventive minds working at Volkswagen created an interactive and 3D virtual event that enabled attendees to click around and discover the display space.
Another advantage of conducting the virtual product launch event? People could readily swap out and test new colors on each car model, a rare activity that wasn’t feasible at conventional auto shows.
Samsung Galaxy Launch
Samsung Unpacked is regarded as Samsung’s formal product launch for the latest electronics. For 2021 Unpacked, Samsung performed a live stream on the arrival of its brand new Galaxy S21 and smart earbuds on its official website and YouTube. It was a pre-recorded stream that featured different presenters on stage along with cut-scenes presenting each new product.
Like various other product launches, Samsung improved the execution and intensity of the presentation by taking it on a real stage, incorporating live performance, even though all of it was pre-recorded.
Honda Civic Launch
When we talk about the launch of America’s top-selling car, the Honda Civic, Honda used a bold move intended to accurately target its millennial and Gen Z follower base — through its unique Civic only on its Twitch channel.
Twitch is recognized as a popular e-sports and music live stream site recommended for people under 35. Due to this reason, multiple brands are choosing to live-stream their product launches on YouTube and Twitch at a time, to maximize their reach to global delegates, particularly the young fan base.
Johnson’s Cotton Touch Launch
Johnson’s Baby, one of the leading baby care brands from Johnson and Johnson announced its newest cotton touch product range for baby care using one of the leading virtual event platforms, Dreamcast. We all know that it is one of the trusted brands that has been ranking on the charts ever since its commencement. It has provided a wide assortment of baby care products that are soft and gentle for the baby’s delicate skin.
- Ford F-150 Reveal Features
We all observed that in early 2020, most auto shows got canceled due to the global pandemic but then the dedicated team of Ford Motor Company discovered a new method to present its F-150, America’s best-selling vehicle.
Ford chose to recruit actor and spokesman Denis Leary to conduct a pre-recorded product exhibit that was live-streamed on its YouTube and Facebook handles. It was a 40-minute show that received a remarkable 1.7 million views.
Sometimes to make events work, you need to think out-of-the-box to make it a memorable and engaging experience for each attendee and exhibitor.
- Nike MyPLAYER and NBA 2K20 Launch
Nike shook hands with the inventors of NBA 2K20 to launch the first-of-its-kind gaming and sneaker bond to honor the NBA season tip-off in October.
NBA 2K20 members had the chance to perform minigames for an opportunity to obtain up to 10 pairs of confined edition Nike shoes. During this season NBA 2K20 and Nike advertised when more minigames would be available to compete in the competition.
The fans were asked to like the video game’s Facebook page and keep a check on their emails to receive notifications about forthcoming challenges in the game, which was an excellent lead collection approach.
While it must have been challenging to include a product in the launch of a brand-new video game, there’s a lot that one can learn from Nike’s timing — tuning with the hype girdling the NBA season to market its product.
Therefore, the most vital point one can learn from this product launch is to consider organizing your event just before the beginning of an important season that is related to your audience.
Final Word
After reading about these amazing and successful product launch events, you must now, have a better knowledge of what a virtual product launch event is.
With the right use of technologies and tactics, you can invite global delegates and make your event highly successful and engaging.
To assure more prominent success for your product launch, you’ll have to choose a secure and reliable virtual event platform such as Dreamcast that’s competent in live streaming and provides a completely branded experience for your audience.